Every successful strategic communication plan comprises six components that enable an organization to realize its vision of reaching and engaging with its unique universe of people needed to achieve their goals. This process is proven, replicable and time tested – whether the C.R.E.A.T.E.™ model is used to launch an indie artist’s brand, to improve employee morale within a federal government agency, or to encourage baby boomers to regularly test for HIV – the model, when tailored to the goals of the organization, works. Read more to learn how C.R.E.A.T.E works and let’s talk about how C.R.E.A.T.E. can improve how your organization communicates.
Our team first meets with clients to determine their situation. We ask tons of thoughtful questions to help both our team and the client get clear about what success looks like at the end of our process. We offer a variety of conceptualization sessions depending upon your organizational structure and tailored to create a strategic communication campaign that is unique to each organization’s overarching goal.
Based on the roadmap planned for you during the conceptualization session the next steps aid in understanding your organization’s universe. We can conduct simple environmental scans or in-depth, social scientific qualitative and quantitative studies.
This is the fun part! We take the data, your vision, and our creativity and synthesize them to help your organization bring to life an actionable communication campaign that will speak to your mission and vision and reach the right publics to attain your goal.
Because strategic communication campaigns have many moving parts, we build in tailor-made assessments to ensure a campaign’s success in engaging your publics and in getting them to be aware of and understand your message, meaning and purpose.
Throughout your campaign’s execution, the messages crafted, the types of communications channels selected, the collateral and visual elements produced, and other variables are all considered to ensure that the campaign’s design will meet your objectives.
At the onset of the C.R.E.A.T.E.™ model we develop a baseline from which to measure the effectiveness of a strategic communication campaign. Each campaign designed by Clemons Consulting, LLC incorporates incremental and continual measurements throughout its lifecycle to easily determine successes and where to make adjustments throughout versus at the completion of the campaign when it might be too late.