April 29 through May 5, 2018 is National Small Business Week. This is my third year in business, although I still work a full time job as a university professor, I am constantly thinking about how courageous my entrepreneurial counterparts are to completely walk away from the lure of a steady pay check and health… Read more
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You Are Your Only Gatekeeper
I was teaching my students about the media as gatekeepers – how media’s traditional format serves as a barrier preventing one from communicating to the masses, i.e., your audiences. Pre-the internet, the only way one could broadcast and/or promote their product or service was to pitch to media and hope that a TV or radio… Read more