Every Wednesday, I curate and post job opportunities on my Facebook page, YourPRMentor. Of course, I read all the opportunities. I’m forever interested in knowing what the job market is looking for, especially in public relations and strategic communication. Recently, my brain zeroed in on a word that kept appearing in the job descriptions: “…to… Read more
Viewing category: Content Creation
You Are Your Only Gatekeeper
I was teaching my students about the media as gatekeepers – how media’s traditional format serves as a barrier preventing one from communicating to the masses, i.e., your audiences. Pre-the internet, the only way one could broadcast and/or promote their product or service was to pitch to media and hope that a TV or radio… Read more