Every Wednesday, I curate and post job opportunities on my Facebook page, YourPRMentor. Of course, I read all the opportunities. I’m forever interested in knowing what the job market is looking for, especially in public relations and strategic communication. Recently, my brain zeroed in on a word that kept appearing in the job descriptions: “…to… Read more
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How May I Help You?
As a college professor, I spend almost as much time meeting with students, giving them advice, and mentoring them as I do in the classroom. Outside of the classroom, I regularly counsel folk on how to “do PR” better – engage audiences online; introduce a new product or service to new audiences; or build relationships… Read more
You Are Your Only Gatekeeper
I was teaching my students about the media as gatekeepers – how media’s traditional format serves as a barrier preventing one from communicating to the masses, i.e., your audiences. Pre-the internet, the only way one could broadcast and/or promote their product or service was to pitch to media and hope that a TV or radio… Read more
Shoveling Out A Path
I’m the last person to give advice on work/life satisfaction. Not long ago and every day since, I lamented that I hate my job: too confining; too uncreative; too much paper work; too many meetings; not enough money; not enough creative people with fresh ideas. You get the idea. You’ve probably been in this head… Read more