As a college professor, I spend almost as much time meeting with students, giving them advice, and mentoring them as I do in the classroom. Outside of the classroom, I regularly counsel folk on how to “do PR” better – engage audiences online; introduce a new product or service to new audiences; or build relationships… Read more
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You Are Your Only Gatekeeper
I was teaching my students about the media as gatekeepers – how media’s traditional format serves as a barrier preventing one from communicating to the masses, i.e., your audiences. Pre-the internet, the only way one could broadcast and/or promote their product or service was to pitch to media and hope that a TV or radio… Read more