As a college professor, I spend almost as much time meeting with students, giving them advice, and mentoring them as I do in the classroom. Outside of the classroom, I regularly counsel folk on how to “do PR” better – engage audiences online; introduce a new product or service to new audiences; or build relationships… Read more
Viewing posts tagged with: #YourPRMentor
You Are Your Only Gatekeeper
I was teaching my students about the media as gatekeepers – how media’s traditional format serves as a barrier preventing one from communicating to the masses, i.e., your audiences. Pre-the internet, the only way one could broadcast and/or promote their product or service was to pitch to media and hope that a TV or radio… Read more
Be On Purpose This January
You may think what I’m about to say is crazy, but the first month of the year is the best month of the year! Yes—it is downright cold everywhere in the country. But, underneath the frozen ground, change and growth are happening. Looking at the calendar of events for January, lots of people must also… Read more